Strategic Drift (Business A2)

Fill in the blank. Strategic Drift occurs when the strategy of the business no longer matches the ___________ in which it operates

• Environment

• Five Forces

• Stakeholders

• Population

Select all the answers below for the reasons for Strategic Drift.

• Failure to identify changes that occurring

• Failure to react quickly enough

• Management deny there is a problem

• Complacency has set in

Which of the four phases of the Strategic Drift graph are missing: Incremental Change; Strategic Drift; Transformational Change or Demise

• Flux

• Expansion

• Recession

• Recovery

What phase of the Strategic Drift graph is characterised by management indecision and a significant gap between what the market expects and what a business is delivering?

• Incremental Change

• Strategic Drift

• Flux

• Transformational Change or Demise

What phase of the Strategic Drift graph is where there is little significant change between the external environment and the business?

• Incremental Change

• Strategic Drift

• Flux

• Transformational Change or Demise

What phase of the Strategic Drift graph is where things are starting to drift, the rate of change in the external environment is accelerating, and incremental changes are not enough?

• Incremental Changes

• Strategic Drift

• Flux

• Transformational Change or Demise

What phase of the Strategic Drift graph is where the business radically changes or the business fails?

• Incremental Change

• Strategic Drift

• Flux

• Transformational Change or Demise

• Recession

Hiring a new CEO to implement a significant change programme is an example of which phase of the Strategic Drift graph?

• Incremental Change

• Strategic Drift

• Flux

• Transformational Change

In the Blockbuster-Netflix case study, what was the most important external change that Blockbuster failed to follow?

• Political

• Economic

• Technological

• Legal

• Environmental

What was Blockbuster?

• Video rental company

• News company

• Technology company

• Video game company