Consumer Markets and Consumer Buyer Behavior

Consumer Markets and Consumer Buyer Behavior

1st - 5th Grade

25 Qs

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Consumer Markets and Consumer Buyer Behavior

Consumer Markets and Consumer Buyer Behavior

Assessment

Quiz

Business

1st - 5th Grade

Practice Problem

Medium

Created by

Salasiah Bahrin

Used 216+ times

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not part of the buyer decision proocess?

Information Search

Evaluation of Alternatives

Post Purchase Behavior

All of the other answers are part of the buyer decision process.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which part of the buyer decision is most closely aligned with Maslow's hierarchy?

Purchase decision

Evaluation of alternatives

Need recognition

Post-purchase behavior

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which part of the buyer decision process is first?

Need recognition

Information search

Purchase decision

Evaluation of alternatives

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which part of the buyer decision process is the last step?

Need Recognition

Information search

Purchase decision

None of the other choices are correct

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Steps in the buyer decision process are___________skipped.

Never

Rarely

Often

Always

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketers consider need recognition to be the beginning of a ___________________.

New experience

Path to a solution

Series of problematic events

Lost opportunity

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The amount of research a consumer does depends on___________________.

Strength of the need

Amount of information the consumer already has

The ease of obtaining the information

All of the other answers are correct

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