Marketing Terminology

A symbol used to represent a brand or company

• price
• product
• target market
• logo

A unique name and image for a product used to create an image in the consumers' mind, i.e. Pampers, Band-Aid, Kool-Aid

• price
• physical location
• brand
• selling

An individual who buys products or services for personal use and not for manufacture or resale

• price
• product
• advertising
• consumer

Developing, promoting, and distributing products to satisfy the wants and needs of a customer

• Goods
• Services
• Marketing
• Tangible

Any place buyers and sellers exchange goods, services, and some form of money.

• Goods
• Advertising
• Marketing
• Marketplace

If a product makes a difference in the market, it is considered to have a big _____________.

• service
• business
• impact
• price

If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.

• price

• supply and demand

• target market

• marketing mix

A type of promotion used to get people to want to buy something.

• price
• product
• advertising
• Marketing mix

Positioning products and services with the power of the brand is known as?

• Marketing

• Branding

• Producing

• Consuming

The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.

• Brand equity

• Brand value

• Brand worth

• Brand amount