Koji su osnovni zadatci promocije?
MARKETING 4 - Promocija
12th Grade
•21 Qs
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MARKETING 4 - Promocija
Quiz
•
Other
•
12th Grade
•
Medium
Jelena Tabain
Used 31+ times
FREE Resource
21 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
informiranje o proizvodu
nagovaranje na aktivnost
(pre)oblikovanje stajališta
podsjećanje kupaca
poslijekupovne aktivnosti
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Riječ komunikacija dolazi od latinske riječi...
communicare
communis
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Komunikator je...
pošiljatelj (izvor poruke)
posrednik u komunikaciji
primatelj poruke
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Komunikant je:
pošiljatelj (izvor poruke)
posrednik u komunikaciji
primatelj poruke
5.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
Kanali ili prijenosnici poruke mogu biti...
osobni
neosobni
6.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
Smetnje u komunikaciji mogu biti...
tehničke
psihološke
tržišne
racionalne
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Svjesnost, znanje, sklonost, preferiranje, uvjeravanje i kupnja su sastavnice:
modela kupovnog procesa
modela hijerarhije faza reakcije potrošača
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