Blumler and Katz - Mojo magazine

What are all of the white cover lines?

• Names of bands or artists

• Names of writers

• Names of albums

• Names of singles

What is the name for this page?

• Listings page

• Index

• Contents page

• Cover page

Which band is at the top of the page?

• Madness

• The Kinks

• The Black Keys

• Jeff Lynne

What does gratification mean?

• Pleasure

• Pain

• Need

• Function

What does the word USE mean when it's a noun (a thing)?

• Purpose

• Pleasure

• Pain

• Profit

Which of the following are uses and gratifications of media texts, according to Blumler and Katz?

• Information

• Integration and social interaction

• Entertainment

• Personal identity

• Loyalty

According to Blumler and Katz, how might the audience use or be gratified by a media text?

• They might be informed by the text.

• They could use the text as a form of entertainment.

• They might use the text as a basis for conversation and social interaction.

• They might personally identify with aspects of the text

What information would the audience get from this copy of Mojo?

• Members of Madness have written a book about the band

• Prince had a book published after his death

• The Spice Girls are having a reunion

• Harry Styles wears fishnet stockings

What might the audience find entertaining about this magazine?

• There is a free CD with music

• There are 148 reviews of bands

• The photography

• The articles

How might an audience personally identify with the magazine?

• The audience is mostly male and so are the artists in the magazine

• The audience is above 35 and most of the music is from the 60s, 70s, and 80s

• The magazine looks boring and most of the audience is old

• The magazine has a free CD and most of the audience still listens to CDs