Marketing Strategic

Manakah yang bukan merupakan karakteristik pemasaran/marketing?

• Mengembangkan produk yang tepat

• Membuat materi komunikasi yang efektif

• Merekrut tenaga promoter yang handal

• Mengidentifikasi kebutuhan konsumen

Brand positioning akan mempengaruhi hal-hal berikut kecuali:

• Perencanaan Sumber Daya Manusia

• Perubahan Sumber Daya Manusia

• Keputusan strategi marketing/brand yang konsisten

• Memudahkan biro iklan

Apakah yang dimaksud dengan advertising briefing

• Team Process

• Dokumen dari pengiklan

• Salah satu bentuk periklanan

• Data hasil riset

Godiva Chocolate has an arrangement with Coca-Cola to distribute its Mocha blends of coffee through its connections with local convenience stores. This is an example of which marketing channel structure?

• Alternative channel arrangements

• Business or industrial products

• Consumer products

• Subchannel products

Old Navy allows customers to purchase the same product online or in its retail store. This is an example of which marketing channel structure?

• Alternative channel arrangements

• Business or industrial products

• Consumer products

• Subchannel products

Christian Louboutin offers shoes with a trademark red sole. The company only offers its products in a few Neiman Marcus and Nordstrom locations, as well as other exclusive boutiques. This is an example of which level of distribution intensity?

• Exclusive

• Disparate

• Intensive

• Selective

Starbucks is interested in distributing a new coffee drink in the northeastern United States. This is an example of which factor affecting channel choice?

• Market

• Producer

• Product

• Supplier

John decided to purchase a bedroom set from Rooms To Go online. He visited the website, found the product he desired, and made the purchase using his credit card. This is an example of which logistical component of the supply chain?

• Inventory controls

• Order processing

• Production scheduling

• Transportation

SUPERfeet Premium Shoe Insoles are only sold at specialty retailers in each city. This is an example of which level of distribution intensity?

• Exclusive

• Disparate

• Intensive

• Selective

Sara Lee Corporation only orders the raw materials it needs for production over the next week, to ensure fresh, quality products. This is an example of which logistical component of the supply chain?

• Order processing

• Production scheduling

• Sourcing and procurement

• Transportation