Quiz 1- Marketing research

___________ is data originated by the researcher for the specific purpose of addressing the research problem

• Primary data

• Secondary data

• Experimental data

• Virtual data

Which of the following is NOT a disadvantages of secondary data?

• The objectives, nature and methods used to collect the secondary may not be appropriate to the present situation.

• Secondary data may be lacking of accuracy

• Secondary data collection may be expensive and time consuming

• Secondary data may not be completely current or dependable

__________ is research conducted to gain ideas and insight into the problem confronting the management or the researcher

• exploratory research

• conclusive research

• descriptive research

• causal research

Which of the following is a characteristic of descriptive research design?

• Flexible

• mark by the prior formulation of specific hypothesis

• versatile

• often the front end of the total research

The manipulation of one or more independent variables is a characteristics of which of the following types of research designs?

• exploratory research

• descriptive research

• causal research

• objective research

____________ is an interview conducted by a trained moderator among a small group of respondents in an unstructured and natural manner

• An experiment

• a focus group

• A quantitative survey

• A depth interview

Which of the following is NOT recognized as a classification for the various method of collecting survey data?

• telephone interview

• mail interview

• observational interview

• electronic interview

The process of manipulating one or more independent variables and measuring their effect on one or more dependent variables while controlling extraneous variables is called a(n) _____________

• experiment

• test unit

• hypothesis

• manipulation measurement

________ variables are variables that are manipulated by the researcher and whose effects are measured and compared

• Dependent

• Interdependent

• Extraneous

• Interdependent

Variables that measure the effect of the independent variables on the test units are called ________.

• Interdependent variables

• extaneous variables

• concurrent variables

• dependents variables