Marketing

Define Promotion

• Any from of communication a business or organization uses to inform, persuade, or remind.
• The number of different product lines a manufactures or sells
• The process of creating, growing, and manufacturing

Taylor Swift recommends this mouthwash. This is an example of...

• Glittering Generalities 
• Bandwagon
• Testimonials
• Celebrity 

Any goods and services a business sells

• advertising

• product

• market segment

• profit

item you can touch, such as donuts

• sales promotions

• advertising

• market research

• good

Activity that is done for another person, ex. house cleaning

• service

• sales

• public relations

• marketing plan

Type of promotion, company rep speaks directly with customer

• competitor

• four Ps of marketing

• sales

• brand identity

Suggestive selling and group sales is a type of

• personal selling

• market campaign

• brand

• target market

Recommending additional products or services to customer while customer is buying something else

• publicity

• suggestive selling

• commercial

• billboard

Promotional message about a product paid for by an identified sponsor

• product

• market segmentation

• suggestive selling

• advertising

Specific offer designed to increase sales

• repeat customers

• publicity

• sales promotion

• ads