Market Segmentation

Marvel decides to segment its market by product usage: comic consumers, tv series consumers, toy consumers, and movie consumers. What segmentation are they using?

• Demographic

• Psychographic

• Geographic

• Behavioral

The Atlanta Hawks wants to promote their new student discounts. They release an Instagram story to try to reach teens and young adults between the ages of 16 and 20. This is an example of what type of market segmentation?

• Demographic

• Geographic

• Psychographic

• Behavioral

A new yoga studio opened and wants to promote their new business to active stay-at-home moms. They post flyers advertising their new classes at the local Mommy & Me Dance Class. This is an example of what type of market segmentation?

• Demographic

• Geographic

• Psychographic

• Behavioral

The Music Stand direct-mail company wants to send catalogs to music teachers, dancers, and other music lovers. Marketing to people with these activities and interests uses what type of market segmentation?

• Demographic

• Geographic

• Psychographic

• Behavioral

The Atlanta Braves are opening a new stadium in Cobb County. They want to promote their new location to their fans in the metro area. They advertise on the sides of public transportation buses in Cobb, Atlanta, and Gwinnett. This is an example of what type of market segmentation?

• Demographic

• Geographic

• Psychographic

• Behavioral

Identifying customers who use brand loyalty to choose Advil over the generic Up&Up brand from Target when buying medicine is an example of __________ segmentation.

• Demographic

• Geographic

• Psychographic

• Behavioral

A new senior living community opened in Cobb County. They send promotional materials homeowners over the age of 55. This is an example of ________________ segmentation?

• Demographic

• Geographic

• Psychographic

• Behavioral

A new restaurant increases their customers by hosting watch parties for various sports events for sports fans. This is using which market segmentation?

• Demographic

• Geographic

• Psychographic

• Behavioral

Barbie segments the toy market by identifying girls under the age of 12. This is using which market segmentation?

• Demographic

• Geographic

• Psychographic

• Behavioral

Universal is opening a new Wizarding World theme park in London. The company segments the Harry Potter fandom by countries to identify fans living in England. Which market segmentation did they use?

• Demographic

• Geographic

• Psychographic

• Behavioral