Combining

Why do we Combine ?

• Reduce the number of failed calls and increase lead gen numbers

• To hit target

• To close a campaign

Where do you find campaigns to brand when combining ?

• Project tab

• Leads generated for contact

• Campaigns assigned to contact

• Hermes

What is the limit of combiners you can use

• 0-1

• Depends on what main lead has been generated on the call

• No limit

Where do you check if there is still leads outstanding on a campaign ?

• Lead Tallies

• Qualified

• CM Delivered

Where do you log your combiner leads ?

• Calls to contact

• Contact Leads

• Potential Duplicates

What happens if you don't combine ?

• All of the above

• Low combining rate

• Lower overall percentage

• Missed opportunities

How many campaigns do you brand when combining ?

• 5

• 1

• 3

What MUST you do when combining ?

• (1) Free reports (2) Tier one clients (3) Say thank you

• (1) Complimentary reports and (2) Brand 3 clients

• (1) Explain they are whitepapers (2) Big IT companies (3) Rep question

When do you combine during a call ?

• At the end of the call

• At the beginning of the call

• When asking the questions on the campaign brief

Do you need to ask questions if they are on the combining brief ?

• Yes

• No

• Sometimes