PoBMF - Ch 10 Marketing Review

Any goods and services a business sells

• advertising

• product

• market segment

• profit

item you can touch, such as donuts

• sales promotions

• advertising

• market research

• good

Activity that is done for another person, ex. house cleaning

• service

• sales

• public relations

• marketing plan

Type of promotion, company rep speaks directly with customer

• competitor

• four Ps of marketing

• sales

• brand identity

Promotional message about a product paid for by an identified sponsor

• product

• market segmentation

• suggestive selling

• advertising

_____ consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.

• Business

• Marketing

• Management

• Economics

The four Ps of marketing are product, price, place, and _____.

• purchasing

• people

• perception

• promotion

The _____ is a specific group of customers whose needs a company will focus on satisfying.

• buying market

• purchasing market

• target market

• goal market

A _____ is a document describing business and marketing objectives and the strategies and tactics to achieve them.

• marketing plan

• business plan

• business report

• sales analysis

Segmenting a market based on where customers live is _____ segmentation.

• place

• location

• geographic

• target