SEM Quiz

How many clicks come from mobile devices in L’Oreal Google Search campaigns?

• 75%

• 50%

• 87%

• 60%

What is the main tool we are using in planning a SEM campaign?

• Benchtools

• Keyword Planner

• Google Console

• Google Trends

What do we usually buy in SEM campaigns?

• clicks

• impressions

• reach

• frequency

What is the minimum number of ads that an ad group should have?

• 2

• 5

• 4

• 3

How do we evaluate our campaigns by comparison with our competition?

• we say a little prayer

• we use Google Trends

• we use Report Garden

• we use Benchtools