________ is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior.

MKT1001 Topic 3 Segmentation

Quiz
•
Business
•
3rd Grade
•
Medium
Used 10+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Differentiation
Mass marketing
Market targeting
Market segmentation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Harry's caters to the clothing needs of men, manufacturing two different lines of fashion based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged men, and the other line targets younger, up-and-coming professionals. Harry's most likely segments the consumer market based on ________ variables.
geographic
psychographic
demographic
behavioral
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________ consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
Differentiation
Positioning
Market targeting
Market segmentation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is the right order of the steps that companies generally follow in designing a customer-driven marketing strategy?
market segmentation, differentiation, positioning, and market targeting
positioning, market segmentation, mass marketing, and market targeting
market segmentation, market targeting, differentiation, and positioning
market alignment, market segmentation, differentiation, and market positioning
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Companies today are moving away from target marketing and toward mass marketing.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
While designing a customer-driven marketing strategy, marketers are likely to divide the market into smaller segments.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Lilly's, a furniture retailer, sells low-end furniture and accent pieces that are targeted toward lower-income consumer groups. Lilly's most likely segments the consumer market based on ________ variables.
demographic
psychographic
geographic
behavioral
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