MKT1001 Topic 3 Segmentation

MKT1001 Topic 3 Segmentation

3rd Grade

20 Qs

quiz-placeholder

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MKT1001 Topic 3 Segmentation

MKT1001 Topic 3 Segmentation

Assessment

Quiz

Business

3rd Grade

Medium

Used 10+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior.

Differentiation

Mass marketing

Market targeting

Market segmentation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Harry's caters to the clothing needs of men, manufacturing two different lines of fashion based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged men, and the other line targets younger, up-and-coming professionals. Harry's most likely segments the consumer market based on ________ variables.

geographic

psychographic

demographic

behavioral

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

Differentiation

Positioning

Market targeting

Market segmentation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is the right order of the steps that companies generally follow in designing a customer-driven marketing strategy?

market segmentation, differentiation, positioning, and market targeting

positioning, market segmentation, mass marketing, and market targeting

market segmentation, market targeting, differentiation, and positioning

market alignment, market segmentation, differentiation, and market positioning

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies today are moving away from target marketing and toward mass marketing.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

While designing a customer-driven marketing strategy, marketers are likely to divide the market into smaller segments.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Lilly's, a furniture retailer, sells low-end furniture and accent pieces that are targeted toward lower-income consumer groups. Lilly's most likely segments the consumer market based on ________ variables.

demographic

psychographic

geographic

behavioral

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