Marketing Class Test

Which of the following is not one of the P's of marketing?

• Promotion

• Place

• Product

• Purchasing

Which one of the following is an example of an industrial good?

• A pair of jeans

• Cement mixer

• An easel

• A car

A cappuccino purchased at Vida e Cafe at R34 is mostly likely priced using ...

• Promotional pricing

• Value based pricing

• Mark-up pricing

• Cost based pricing

Which one of the following is not an internal factor affecting price?

• Business objectives and goals

• The reaction of customers to the selling price

• The cost price of the product

• Trying to reach break-even point

A brand mark is not ...

• made up of words

• a symbol

• a picture

• a design

A six-pack of soft drinks is an example of ...

• unit packaging.

• multiple packaging.

• combination packaging.

• kaleidoscope packaging.

Which one of the following not an objective of packaging?

• keeping the contents safe from contamination and breakage

• reducing pollution on Earth

• keeping the cost of the product low

• promoting the product to the target market

An Apple iPhone 10 is an example of a...

• convenience product

• speciality product

• industrial product

• shopping product

Standardisation is...

• Ensuring all products are the same

• Giving the customer different levels of choice

Adding a percentage to the original cost of an item is called ...

• target pricing.

• mark-up pricing.

• promotional pricing.

• cost-based pricing.