Consumer Buying Motives

conscious, logical reason for a purchase

• reasonable

• emotional

• patronage

• rational

____________________ a feeling experienced by a customer through association with a product

• rational

• patronage

• emotional

• ecoomical

__________________ is —a reason to purchase from a specific place of business

• patronage

• valid

• rational

• emotional

Identify the rational buying idea of GAIN:

• buying an economy car to save money on gas

• buying a computer to expand a business

• a GPS system in your car

• all the above

The purchase of a burgler alarm fits the need:

• quality

• health

• comfort

• safety & protection

An emotional purchase of a tattoo falls into the buying motive of ___________________.

• recognition

• variety

• recreation

• presige

an idea to avoide impulse buying is:

• make a list

• comparison shop

• research products

• all the above

Assurances are:

• contest & sweepstakes

• coupons and sales

• warranties & garantees

• insurance and wills

Lexi is getting new car. Her grandad has an F150. Her grandma an Explorer. Her parents have a Flex & a Expedition. Using the patronage motive- Lexi will probally get a ___________.

• Camry

• Mustang

• Accord

• Kia Sportage

Jared Jewelers uses the line " did he buy it at Jared?" in advertising to illlustrate the concept of :

• immitation

• prestige

• affection

• comfort