Stukent - Chp.1: Intro to Marketing

Process of communicating with potential customers to promote a product or service.

• advertising

• messaging

• brand management

• sales

The process of communicating a company's value to customers.

• brand management

• merchandising

• promotion

• marketing

Consumers' level of recognition of a company's product, service, or brand

• focus groups

• awareness

• promotion

• advertising

Distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors.

• advertisement

• sales

• brand

• merchandising

Diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service.

• customer advocacy

• focus groups

• media planning

• test markets

Process of promoting a product in a retail environment, including the visual display in stores.

• sales

• brand management

• marketing

• merchandising

Efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect on the brand's actions

• media planning

• public relations (PR)

• sales promotions

• market research

One of the 4 P's of marketing; refers to where the product is sold and delivered to customers

• product

• price

• place

• promotion

One of the 4 P's of marketing; the cost of a product or service a company offers

• product

• price

• place

• promotion

One of the 4 P's of marketing; refers to the actual product or service a company offers

• product

• price

• place

• promotion