2.04 PM-040 Safe and Sound (Ethics in Product/Service Mgmt)

Which of the following individuals is a product manager:

• Joseph is an accountant who helps determine marketing budgets.

• b. Alyssa is in charge of her company’s line of waterproof rain boots.

• c. Marty is an advertising executive who helps design product ad campaigns.

• d. Patricia is a public relations expert who helps craft marketing strategies

When products and services are managed ethically, customers

• a. are at risk of harm and dissatisfied with their purchases.

• b. remain completely unaware of the company and its products.

• c. are generally free from harm and satisfied with their purchases.

• d. become more likely to file lawsuits against the company

Helping to sell products, protecting and safeguarding products, creating a good impression

of products, and communicating product benefits are all reasons why companies

• a. create advertising campaigns.

• b. engage in public relations efforts.

• c. hold focus groups with consumers.

• d. package and label their products

Graphics and design, safety, size, and environmental impact are all ethical considerations

associated with product

• a. advertising.

• b. marketing.

• c. packaging.

• d. labeling.

Providing instructions to customers for proper use and/or care of a product is a primary purpose of a product’s

• a. package.

• b. price tag.

• c. label.

• d. photo.

Phrases on packaging such as “light,” “lean,” “all-natural,” and “organic” are all examples of

• a. unverified claims.

• b. marketing gimmicks.

• c. advertising methods.

• d. descriptive words.

Which of the following is an example of an issue related to environmental impact in product management:

• a. Airing product ads in foreign countries

• b. Purchasing shipping materials from overseas

• c. Using biodegradable packaging materials

• d. Selling products in all-organic grocery stores

8. The Fair Packaging and Labeling Act of 1966 required that all product labels

• a. offer adequate information concerning the package’s contents.

• b. state whether the item was made with genetically modified ingredients.

• c. disclose where each ingredient or component of the product was sourced.

• d. are made from completely recyclable or biodegradable materials.

Which of the following warnings is considered necessary on product labels:

• a. Made with fresh fruit

• b. Not vegan friendly

• c. Contains tree nuts

• d. High in natural sugars

A product manager at TrueLife Iced Tea is debating whether to claim on the product’s bottle that consumers prefer the taste of TrueLife to NaturalDay Iced Tea. The company did a simple poll of people from one grocery store to determine its findings. This is an example of an ethical dilemma in product management related to

• a. product comparisons.

• b. environmental impact.

• c. hazard warnings.

• d. descriptive words.