Persuasive Techniques

an appeal to emotion

• Pathos

• Logos

• Ethos

an appeal to logic or reason.

• Pathos

• Logos

• Ethos

an appeal to credibility or character.

• Pathos

• Logos

• Ethos

The suggestion that using this product puts the user ahead of the times.

• Avante Garde

• Magic Ingredients

• Patriotism

• Weasel Words

"Blank" are used to suggest a positive meaning without actually really making any guarantee.

• Weasel Words

• Transfer

• Avante Garde

• Snob Appeal

The suggestion that some almost miraculous discovery makes the product exceptionally effective.

• Avante Garde

• Magic Words

• Patriotism

• Transfer

The suggestion that purchasing this product shows your love of your country.

• Transfer

• Avante Garde

• Patriotism

• Magic Ingredients

Positive words, images, and ideas are used to suggest that the product being sold is also positive.

• Plain Folks

• Snob Appeal

• Transfer

• Avante Garde

The suggestion that the product is a practical product of good value for ordinary people.

• Plain Folks

• Snob Appeal

• Transfer

• Patriotism

The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle.

• Transfer

• Snob Appeal

• Plain Folks

• Bribery