Camb Tech L3- Unit 2 pre-production

How long is the exam?

• 2 hours

• 2 hours 30 min

• 1 hour 30 min

Define Sponsorship (revenue stream)

• Money payments from brands for name or logo to be associated with final product

• Placement of promotional material or production on or during a production.

• Intellectual property is licensed to other partners for commercial use.

Is this an example of Sponsorship or Advertising?

• Advertising

• Sponsorship

Define Adverting (revenue stream)

• Money payments from brands for name or logo to be associated with final product

• Placement of promotional material or production on or during a production.

• Intellectual property is licensed to other partners for commercial use.

A media product must be financially viable. Identify 3 costs which may be incurred during production

• Staffing

• Advertising

• Marketing

• Legal costs

• Resources

Identify recourses for a media production

• Studio hire

• Microphones

• Catering

• Cameras

Define Data protection

• Collection of personal data can not be sold - could be collected through journalistic investigation or in a social media campaign

• Product contains information that is untrue or damaging to their reputation

• Public has the right to access information held by public sector organisations

Define Libel

• If you created something, you have the right to say how others use it

• Making false statement in the spoken word

• Product contains information that is untrue or damaging to their reputation

Which Legal issues might apply to a TV production?

• Freedom of Information Act

• Data Protection Act

• Slander

What does the ASA stand for?

• The Advertising Standards Authority

• The Advertising Standards Agency