Marketing Management Mid-Term Review

Marketing Management Mid-Term Review

11th - 12th Grade

40 Qs

quiz-placeholder

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Marketing Management Mid-Term Review

Marketing Management Mid-Term Review

Assessment

Quiz

Life Skills

11th - 12th Grade

Practice Problem

Hard

Created by

Kellie Wells

Used 7+ times

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40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which function of a marketing-information management system involves collecting facts and figures from internal and external sources of an ongoing basis?

data processing

information reporting

data gathering

marketing research

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company's marketers guess that if they invest in sales force training, sales will increase by 15%. This guess is called a(n) _____.

simulation

hypothesis

independent variable

pilot study

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an important benefit of marketing plans?

They develop exciting products

They help recruit quality employees

They ensure a yearly profit

They can help obtain funding

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a true statement about marketing-plan formats?

They vary from business to business

They must be double-spaced

They must include charts and graphs

They must put situation analysis before desired target market

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

External marketing data comes from sources outside the business such as _____.

trade journals

inventory records

customer complaints

sales forecasts

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of exploratory research?

case study

test marketing

survey

pilot study

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of descriptive research?

clinical trial

survey

interview

focus group

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