Comm 317 Final Review

What is generally considered to be the best alignment for readability of body copy?

• Right aligned (Flush Right)

• Center

• Left Aligned (Flush Left)

• Lower Left

What is a really bad idea when you want your body copy to be very readable?

• Putting your type over a complicated background

• Using all caps

• These are all really bad ideas

• Using an italic font

Which of these column widths would give the best readability?

• 39 characters

• 82 characters

• 2.5 inches

• 3 inches

In a vertical, letter-sized page of text, how many columns should you specify to provide easy readability?

• One column - this gives the reader a very simple interface with the copy

• It really doesn't matter as long as you choose a readable typeface

• Four columns - this gives nice, comfortable chunks of text to read on each line of copy

For ease of readability, current standards for leading are generally what percentage of the type size?

• 175 – 205%

• 120 – 145%

• 140 – 180%

• 100 – 125%

CMYK is the color mode used for...

• Digital cameras

• Printing

• The internet

• All of the above

What is the most important thing to remember when you're mixing two fonts in a layout?

• To use two fonts that contrast each other

• None of these

• To use two fonts that are each very interesting

• To use two fonts that contrast each other

Fonts licensed for Desktop use are allowed to be used where?

• For any onscreen use

• On your computer for print and PDF files

• For all uses where you are using type

In a layout, what is an entry point?

• It's the point where you start reading the body copy

• It's the top left corner because - in the western world - that's where we are taught to start reading

• It's a point in the layout where the reader can easily start to absorb the content