advertisement features

What reinforces the message of the advertisement?

• using prepositions

• using connectives

• using repetition

• using pictures

What do we mean when we say you need to use images when writing an advertisement?

• using pictures

• using figurative speech (simile - metaphor)

• using parts of speech (verbs - nouns)

The most important thing about advertising language is that :

• it makes them want to do or have whatever is on offer

• it must appeal to its audience

• to have the reader immediately recognize the idea

the memorable phrases stick in the mind because of their :

• sound

• way of writing

• place in the sentence

The advertisement has to have:

• lots of adverbs

• lots of verbs

• feelings

Advertisements do not aim to use:

• easy and emotional language

• original language