IM CH 07-網路廣告
Quiz
•
Education
•
University
•
Hard

Tzu-jou Liao
Used 5+ times
FREE Resource
Enhance your content
7 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
下列哪些項目是屬於網路廣告的優點?
雙向行銷
資訊回饋
區隔市場
精準行銷
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
網路廣告類型中位居第一位的是
橫幅廣告
按鈕廣告
多媒體廣告
電子郵件廣告
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
強調自動與即時化的概念,廣告買主透過競價的方式來決定廣告投放的族群,這種廣告類型稱為
分類式廣告
插播式廣告
程序式廣告
關鍵字廣告
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
廣告條每顯示 1000 次的費用, 稱為
CPM
CPC
CPS
CTR
5.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
網路廣告的投放實驗結果發現,把超連結置放在網路廣告的哪些地方時,會獲得最好的點擊率?
側邊
後段
前段
中段
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Google搜尋的廣告排名,取決於競價中的
出價
品質分數
廣告評級
廣告品質
7.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
Facebook 主張,廣告主應該重視下列哪些項目,將可以創造廣告效益?
廣告觸達率
重複率
關鍵字
曝光頻率
Similar Resources on Wayground
12 questions
VIETTEL 在柬埔寨市场的营销战略
Quiz
•
University
10 questions
HSK4 第七课
Quiz
•
University
5 questions
詐騙宣導題
Quiz
•
University
10 questions
大気汚染と健康
Quiz
•
2nd Grade - University
6 questions
(QTEDU) HSK5 + HSKK Cao cấp - Buổi 4
Quiz
•
University
10 questions
S8跨科技與生活-理性探討核電問題
Quiz
•
University
11 questions
研究的基本概念
Quiz
•
4th Grade - University
6 questions
中臺醫院資訊管理(8)-1100413
Quiz
•
University
Popular Resources on Wayground
20 questions
Brand Labels
Quiz
•
5th - 12th Grade
10 questions
Ice Breaker Trivia: Food from Around the World
Quiz
•
3rd - 12th Grade
25 questions
Multiplication Facts
Quiz
•
5th Grade
20 questions
ELA Advisory Review
Quiz
•
7th Grade
15 questions
Subtracting Integers
Quiz
•
7th Grade
22 questions
Adding Integers
Quiz
•
6th Grade
10 questions
Multiplication and Division Unknowns
Quiz
•
3rd Grade
10 questions
Exploring Digital Citizenship Essentials
Interactive video
•
6th - 10th Grade
Discover more resources for Education
11 questions
NFL Football logos
Quiz
•
KG - Professional Dev...
20 questions
Definite and Indefinite Articles in Spanish (Avancemos)
Quiz
•
8th Grade - University
7 questions
Force and Motion
Interactive video
•
4th Grade - University
36 questions
Unit 5 Key Terms
Quiz
•
11th Grade - University
38 questions
Unit 6 Key Terms
Quiz
•
11th Grade - University
20 questions
La Hora
Quiz
•
9th Grade - University
7 questions
Cell Transport
Interactive video
•
11th Grade - University
7 questions
What Is Narrative Writing?
Interactive video
•
4th Grade - University