Chapter 5 (True/False) Recap

Subcultures consist only of religious groups.

• TRUE

• FALSE

Social class is based on shared value systems and common life experiences and situations.

• TRUE

• FALSE

Online social networks represent an important avenue to create buzz for marketers.

• TRUE

• FALSE

Children exert little influence on family buying decisions.

• TRUE

• FALSE

A person's occupation has no effect on the goods and services that she buys.

• TRUE

• FALSE

People's tastes in food, clothes, recreation, and even furniture remain unchanged as they age.

• TRUE

• FALSE

Personality is a person's pattern of living as expressed in his or her psychographics.

• TRUE

• FALSE

A brand personality is the specific mix of human traits that may be attributed to a particular brand.

• TRUE

• FALSE

According to Maslow's hierarchy of needs theory, when the most important need is satisfied, it will cease to be a motivator, and the person will then try to satisfy the next most important need.

• TRUE

• FALSE

While an individual's beliefs are difficult to change, an individual's attitudes are easy to change.

• TRUE

• FALSE