1.05 MP-003 Have We Met? Test Review

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

• market segment.

• resource.

• target group.

• market.

To buy a product, customers in a market must first

• locate the product in a store.

• make sure the product is on sale.

• learn the product’s features.

• be willing to buy the product.

A target market can be described as the

• sample of the market.

• group of customers the business seeks to attract.

• direction the market is headed.

• way a business draws its customers.

When examining a market, marketers primarily notice its

• records.

• categories.

• leaders.

• merchants.

Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti’s is engaged in _________ marketing.

• mass

• target

• risky

• industrial

The same person can be included in more than one

• religion

• generation

• income level

• target market

When using mass marketing, marketers seek to appeal to the __________ market.

• entire

• loyal

• local

• teen

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

• mass production

• market segmentation

• mass marketing

• demographic segmentation

Market segmentation is about dividing the market into __________ groups.

• specific

• general

• identical

• age

When the total market is divided, one of its groups is called a market

• share

• segment

• slice

• subdivision