Marketing Myopia

Which actions represent the facilitating functions of marketing?

• Buying and selling

• Transporting and storing

• Consuming and disposing

• Standardizing and grading

A new clothing company is trying to penetrate the department store market by offering its clothing at a cost to customers that is lower than expected. The intent is to build a loyal customer base. Which element of the marketing mix does this represent?

• Price

• Purchasing

• Promotion

• Distribution

Company A, a medical supply company, offers low prices and free shipping on any sized order. However, the company has noticed that one of its competitors, Company B, has a larger market share, despite higher prices. Upon investigating further, Company A realizes that Company B has a trained sales team that visits each client to close its sales.

What is the marketing mix element that company B emphasizes over company A?

• Price

• Product

• Promotion

• Distribution

Inform, persuade, or remind customers about a product. This definition describe ..................

• Price

• Product

• Promotion

• Distribution

An item that is built or produced to satisfy the needs of a certain group of people. This definition for.........................

• Price

• Product

• Promotion

• Distribution

Is basically the amount that a customer pays for to enjoy it. This definition for ...........................

• Price

• Product

• Promotion

• Distribution

Delivering products to buyers how a business gets it's product to their customers. This definition for.....................

• Price

• Product

• Promotion

• Distribution

Something a person has to have in order to survive. Which word is more applicable to this statement?

• Need

• Product

• Goal

• None

Person who use the product ..................

• Customer

• Consumer

• Supplier

• Culture

The Fundamental Elements of Marketing Called................

• Marketing Mix

• 4 Ps

• All of the above

• None of the above