Marketing Myopia

Marketing Myopia

University - Professional Development

10 Qs

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Marketing Myopia

Marketing Myopia

Assessment

Quiz

Professional Development

University - Professional Development

Practice Problem

Medium

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which actions represent the facilitating functions of marketing?

Buying and selling

Transporting and storing

Consuming and disposing

Standardizing and grading

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A new clothing company is trying to penetrate the department store market by offering its clothing at a cost to customers that is lower than expected. The intent is to build a loyal customer base. Which element of the marketing mix does this represent?

Price

Purchasing

Promotion

Distribution

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Company A, a medical supply company, offers low prices and free shipping on any sized order. However, the company has noticed that one of its competitors, Company B, has a larger market share, despite higher prices. Upon investigating further, Company A realizes that Company B has a trained sales team that visits each client to close its sales.


What is the marketing mix element that company B emphasizes over company A?

Price

Product

Promotion

Distribution

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Inform, persuade, or remind customers about a product. This definition describe ..................

Price

Product

Promotion

Distribution

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An item that is built or produced to satisfy the needs of a certain group of people. This definition for.........................

Price

Product

Promotion

Distribution

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Is basically the amount that a customer pays for to enjoy it. This definition for ...........................

Price

Product

Promotion

Distribution

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Delivering products to buyers how a business gets it's product to their customers. This definition for.....................

Price

Product

Promotion

Distribution

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