Strategy and Planning Process in Advertising Unit II Fill in the blanks

Product ______________ creates advertising opportunities

• adaptability

• differentiation

• uniformity

• cycle

_____________method determines advertising budget

• Objective

• Subjective

• Retentive

• Speculative

Marketing plan is a __________________document

• legal

• formal

• comprehensive

• permanent

Advertising plan is a _____________

• conviction

• process

• strategy

• promotion

______________analysis is used to conduct situation analysis

• PESTLE

• SWOT

• Marketing

• Advertising

Marketing ____________ are goals to be achieved by a fim

• plans

• objectives

• analysis

• research

Target audience is understood in terms of demographic and________________ features

• psychographic

• geographic

• behavioural

• organisational

Product positioning removes ____________errors

• positioning

• image

• application

• strategy

Brand _____________ has appreciative value

• personality

• image

• policy

• equity

____________________department prepares layout of advertisements

• Production

• Copy

• Art

• Research