Persuasive techniques

A commercial about abandoned animals needing a shelter of a forever home. They ask for a small donation to help these struggling animals. 

• Celebrity Endorsement
• Emotional Appeal
• Testimonial
• Bandwagon

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

Michael Jordan promoting Nike Shoes while informing the viewer how they increase performance by making you jump higher. 

• Celebrity Endorsement
• Emotional Appeal
• Testimonial
• Humor

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

A commercial for snickers that jokes about people not being themselves because they just need a snickers bars.

• Humor
• Bandwagon
• Testimonial
• Emotional Appeal

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

Which persuasive technique is this?
Using words like ‘we’, ‘you’, ‘our’ and ‘us’ to make your audience think you are talking only to them.

• Repetition
• Alliteration
• Exaggeration
• Personal Pronouns

Which persuasive technique is this?
When you pick holes in your opposition’s argument so that your point of view sounds better.

• Rhetorical questions
• Criticise other points of view
• Groups of three
• Emotive language

Tags

CCSS.L.7.6

CCSS.L.8.6

CCSS.W.7.2D

CCSS.W.8.2D

CCSS.W.9-10.2D

Which persuasive technique is this?
To go over the top and make things sound better or worse than they are.

• Emotive language
• Alliteration
• Exaggeration
• Personal pronouns

Tags

CCSS.L.7.6

CCSS.L.9-10.6

CCSS.W.7.2D

CCSS.W.8.2D

CCSS.W.9-10.2D

Which persuasive technique is this?
When three adjectives or phrases are used together to make them stand out.

• Rhetorical questions
• Criticise others' ideas
• Repetition
• Groups of three

Tags

CCSS.L.7.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.7.2D

CCSS.W.9-10.2D

Which persuasive technique is this?
Repeating words or phrases so that they stick in your audience’s mind.

• Groups of three
• Alliteration
• Repetition
• Emotive language

Tags

CCSS.RL.2.4

CCSS.RL.7.4

Which persuasive technique is this?
Using words that make people feel sad, angry, upset, sympathetic or guilty.

• Rhetorical questions
• Emotive language
• Personal pronouns
• Exaggeration

Tags

CCSS.L.7.5C

CCSS.L.7.5D

Which persuasive technique is this?
Repeating the consonant sounds at the beginning of words to make them stand out.

• Alliteration
• Exaggeration
• Groups of three
• Repetition

Tags

CCSS.L.4.5

CCSS.L.5.5

CCSS.L.6.5

CCSS.RL.2.4

CCSS.RL.7.4