
Post Test Store Diagnostic
Authored by Institut Indonesia
Business
Professional Development
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Berikut ini yang tidak termasuk ke dalam eksternal macro project adalah...
Competitor
Customer Profile
Category Performance
catchment area
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sedangkan yang termasuk ke dalam internal macro project adalah...
Competitor
Customer Profile
Category Performance
catchment area
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Dalam membuat mapping catchment area, hal yang harus dilakukan adalah...
Memiliki peta keseluruhan kota
Mengetahui inflasi dan karakteristik kota
Mengetahui gambaran kondisi ekonomi kota secara lebih detail
Semua benar
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Berikut ini yang termasuk ke dalam metode survey kualitatif saat mengumpulkan customer profile adalah...
Mengumpulkan list customer yang akan menjadi partisipan
Mendapatkan 500 sample customer di radius 0-5 km dari toko
Melakukan survey ke area tersebut untuk melakukan profiling customer & behaviour
Mendapatkan data jumlah rumah tangga dan klasifikasi SES setiap responden
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Berikut ini data yang biasanya dicantumkan dalam survey, kecuali...
Intensitas berbelanja
Jumlah keluarga besar
Jumlah pengeluaran rumah tangga
Etnis
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Salah satu hal yang dilakukan dalam competitor visit adalah dengan memperhatikan kekuatan kompetitor pada hal-hal berikut kecuali...
Local needs
Pricing
Promotion
Human
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Berikut yang termasuk ke dalam Category Development Approach adalah...
Destination
Assortment
Promotion
Local needs
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