SEM I 1.02 Quiz

One characteristic of event marketing involves promoting and selling which product or service?

• Tangible product

• Nonperishable item

• Physical appeal

• Unique experience

One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players?

• Free of charge

• Closed to the public

• Played for enjoyment

• Their occupation

Which persons help create the excitement and enthusiasm that make the games what they are?

• Team owners

• Spectators

• Coaches

• Trainers

Which is an example of promoting a sports event?

• Distributing information about a NASCAR race

• Delivering exercise bikes to retailers

• Selling food products to a concession stand

• Holding a race for a charitable organization

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?

• Target

• Direct

• Mass

• Event

A characteristic of an event is that it is produced and consumed in which situation?

• By the same group of people

• At the same time

• During planned intervals

• In unemotional ways

What has the growth of the sports industry created?

• Athletic skills

• Marketing trends

• Physical goals

• Job opportunities

What benefit does a major sporting event or popular sports attraction provide to a city?

• Cultural

• Political

• Athletic

• Economic

The National Collegiate Athletic Association and the Professional Golfers’ Association are

examples of

• sanctioning bodies.

• trade associations.

• labor unions.

• professional societies.

What do the unorganized participants in sports have that the organized participants do not

have?

• Professional status

• Freedom from rules

• Regulated teams

• Specific times to participate