Mission statements

'To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.'

• Youtube

• MySpace

• Spotify

• Humac

'Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.'

• Patagonia

• Slack

• General Electric

• Tesla

'To invent the next industrial era, to build, move, power and cure the world.'

• Tesla

• General Electric

• Ørsted

• Vestas

'Spread ideas.'

• Kahoot

• Amazon Books

• Google

• TED

'To bring inspiration and innovation to every athlete in the world.'

• Red Bull

• Hummel

• Nike

• Adidas

'To be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services, and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.'

• Disney

• Netflix

• AT&T

• Google

'Our mission is to empower every person and every organization on the planet to achieve more.'

• Microsoft

• Slack

• Danske Bank

• Havard University

'We ignite opportunity by setting the world in motion.'

• Vestas

• Uber

• Tesla

• Burning Man

'To organize the world's information and make it universally accessible and useful.'

• Danish Royal Library

• Yahoo

• Bing

• Google

'To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions.'

• Starbucks

• Coca Cola

• Joe & the Juice

• Gevalia