Platform Revolution Chapter 1

How does the book describe a "pipeline"?

• Business that employs a step-by-step arrangement for creating and transferring value, with producers at one end and consumers at the other.

• a linear value chain business

• The traditional system employed by most businesses 

• A Pipeline is a business based on enabling value-creating interactions between external producers and consumers.

The following statements are correct for describing "revolutionary changes in almost every aspect of the business after the spread of platform models" :

• Platforms beat pipelines because platforms scale more efficiently by adding more gatekeepers

• Platforms beat pipelines because platforms unlock new sources of value creation and supply

• Platforms beat pipelines by using data-based tools to create community feedback loops

• Platforms invert the firm.

Which of the following statements is not true about "platform" :

• a new business model that uses technology to connect people, organizations, and resources in an interactive ecosystem in which amazing amounts of value can be created and exchanged

• a business based on enabling value-creating interactions between external producers and consumers

• Platform's purpose : to consummate matches among user and facilitate the exchanges of goods, services, or social currency, thereby enabling value creation for all participants

• Platforms empowered by manual that add barries of time and space, and employing unsmart, unsophisticated software tools.

Why Airbnb (Air Bed & Breakfast) can be called a disruptive platform:

• Airbnb has siphoned off a growing segment of customers from the traditional hospitality industry—all without owning a single

  hotel room of its own.

• Airbnb is poised to challenge the traditional taxi business in many of the more than 200 global cities it operates in—all without owning a single car.

• Airbnb has been dubbed by The Economist “the world’s biggest bazaar”—all without owning a single item of inventory.

• Airbnb is arguably the world’s biggest media company—all without producing a single piece of original content.

Here are three of the world's five largest companies as measured by market capitalization that have run the platform business model in 2014:

• Apple, Google, & Microsoft

• Apple, Google, & jd.com

• Apple, Google, & Netflix

• Apple, Spotify, dan Microsoft

Which of the following business cases are correct to prove that "platform unlock new source of value creation and supply" :

• TV Stations built studios and hired staff to produce video, Youtube uses content produced by the people who watch it.

• Hospitality firms may take years for design and build a new resort, by contrast Airbnb can increase its inventory of properties as quickly as it can sign up users with spare rooms to rent.

• Traditional car rental companies deliver a car to an airport just as the plane arrived, RelayRides borrows the car of a departing traveler in order to load it to an arriving traveler.

• Wikipedia's success demonstrate that platforms can leverage community feedback to replace a traditional supply chain like Encyclopaedia Britannica.

Which of the following business cases are correct to prove that "platform scale more efficiently by eliminating gatekeepers" :

• In the traditional publishing industry, editors select a few books and authos from among the thousands offered to them by contrast amazon's kindles allow anyone publish a book.

• Traditional car rental companies deliver a car to an airport just as the plane arrived, RelayRides borrows the car of a departing traveler in order to load it to an arriving traveler.

• Wikipedia's success demonstrate that platforms can leverage community feedback to replace a traditional supply chain like Encyclopaedia Britannica.

• IT system have evolved from back-office ERP system to front-office consumer relationship management (CRM) system.

Which of the following business cases are correct to prove that "platform beat pipeline by using data-based tools to create community feedback loops" :

• Wikipedia's success demonstrate that platforms can leverage community feedback to replace a traditional supply chain like Encyclopaedia Britannica.

• Youtube has feature to gather community signals about the quality of content

• Airbnb has feature to inform user about the reputation of services providers

• IT system have evolved from back-office ERP system to front-office consumer relationship management (CRM) system.