S&E Marketing Final

S&E Marketing Final

10th - 12th Grade

40 Qs

quiz-placeholder

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S&E Marketing Final

S&E Marketing Final

Assessment

Quiz

Business

10th - 12th Grade

Medium

Used 9+ times

FREE Resource

40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A company’s promotions and messaging must be directly aligned with its ...

primary market research

secondary market research

target market

brand

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Bartering is an example of the exchange process at work.

True

False

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Perceived value affects an item’s price.

True

False

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Consumers who value fashion and trends are more likely to be influenced by an item’s ...

Form Utility

Place Utility

Possession Utility

Image Utility

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A company’s target market is the group of people less likely to buy its products.

True

False

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

E-mail marketing is typically performed ...

manually

automatically

randomly

at great expense to the company

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A generic brand of pre-packaged foods would be best marketed to which target market?

teenagers

affluent young professionals

college students on a budget

financially secure parents of young children

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