S&E Marketing Final
Quiz
•
Business
•
10th - 12th Grade
•
Medium
Used 9+ times
FREE Resource
40 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A company’s promotions and messaging must be directly aligned with its ...
primary market research
secondary market research
target market
brand
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Bartering is an example of the exchange process at work.
True
False
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Perceived value affects an item’s price.
True
False
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Consumers who value fashion and trends are more likely to be influenced by an item’s ...
Form Utility
Place Utility
Possession Utility
Image Utility
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A company’s target market is the group of people less likely to buy its products.
True
False
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
E-mail marketing is typically performed ...
manually
automatically
randomly
at great expense to the company
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A generic brand of pre-packaged foods would be best marketed to which target market?
teenagers
affluent young professionals
college students on a budget
financially secure parents of young children
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