Search Engine Marketing

Search Engine Marketing

Professional Development

25 Qs

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Assessment

Quiz

Professional Development

Professional Development

Practice Problem

Hard

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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When developing a PPC campaign, the first thing you should do is

Geo Targeting

Keyword Research

Create New Ad Copies

A/B Testing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What tool do you use for keyword discovery

Google Ads Tool

Google Keyword Planner Tool

SpyFu

SEM Rush

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is CTR ?

Click To Ratio

Click Through Ratio

Click To Rate

Click Through Rate

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Formula to calculate CTR ?

No. of Clicks/No. of Impressions

No. of Clicks*No. of Impressions

No. of Impressions/No. of Clicks

There is no formula

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Quality Score Mainly Depends on

Competitor keywords, impressions and clicks

Budget, Keywords and Landing page

keyword, ad copy and landing page relevance

None of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Quality score ranges from..

1-50

0-10

0-99

1-20

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Target multiple keywords with the same ads by using …

Remarketing

Broad Match

different adgroups

Geography

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