Search Engine Marketing

When developing a PPC campaign, the first thing you should do is

• Geo Targeting

• Keyword Research

• Create New Ad Copies

• A/B Testing

What tool do you use for keyword discovery

• Google Ads Tool

• Google Keyword Planner Tool

• SpyFu

• SEM Rush

What is CTR ?

• Click To Ratio

• Click Through Ratio

• Click To Rate

• Click Through Rate

Formula to calculate CTR ?

• No. of Clicks/No. of Impressions

• No. of Clicks*No. of Impressions

• No. of Impressions/No. of Clicks

• There is no formula

Quality Score Mainly Depends on

• Competitor keywords, impressions and clicks

• Budget, Keywords and Landing page

• keyword, ad copy and landing page relevance

• None of the above

Quality score ranges from..

• 1-50

• 0-10

• 0-99

• 1-20

Target multiple keywords with the same ads by using …

• Remarketing

• Broad Match

• different adgroups

• Geography

If you want your ads to never be displayed alongside results for the search query “cricket,” what should you use?

• Remove the ad copies which are being displayed

• Use "Cricket" as an exact match keyword

• Ignore such results

• Use "Cricket" as a negative keyword

Which keyword match type is used by Google Ads by default?

• Phrase

• Broad

• Exact

• Broad match modifier

Use this to target specific keywords, even if they’re included as part of a longer query:

• Broad

• Phrase

• Exact

• Negative