Augmented Reality

Augmented Reality

• A technology that superimposes a computer-generated image, video or 3D model on a user's view of the real world

• A video anchored in 3D space (typically superimposed on an Image Target) while maintaining the view of the physical environment as opposed to full screen playback

• An image or graphic superimposed over an Image Target

• allows for the projection of video content into live environments

AR Video Playback

• A video anchored in 3D space (typically superimposed on an Image Target) while maintaining the view of the physical environment as opposed to full screen playback

• An image or graphic superimposed over an Image Target

• The image recognized by the App, which launches the AR experience

• allows for the projection of video content into live environments

AR Overlay

• A video anchored in 3D space (typically superimposed on an Image Target) while maintaining the view of the physical environment as opposed to full screen playback

• An image or graphic superimposed over an Image Target

• allows for the projection of video content into live environments

• The image recognized by the App, which launches the AR experience

Chroma Key Video

• An image or graphic superimposed over an Image Target

• A video anchored in 3D space (typically superimposed on an Image Target) while maintaining the view of the physical environment as opposed to full screen playback

• a technology that superimposes a computer-generated image, video or 3D model on a user's view of the real world

• allows for the projection of video content into live environments

Image Target

• The image recognized by the App, which launches the AR experience

• An image or graphic superimposed over an Image Target

• An AR app such as Layar or Aurasma that is designed to provide Augmented Reality viewing experiences across multiple brands and content types

• a technology that superimposes a computer-generated image, video or 3D model on a user's view of the real world

Interactive Video

• A video with features, such as hotspots, that call for the user to interact with the video

• A video anchored in 3D space (typically superimposed on an Image Target) while maintaining the view of the physical environment as opposed to full screen playback

• An image or graphic superimposed over an Image Target

• An AR app such as Layar or Aurasma that is designed to provide Augmented Reality viewing experiences across multiple brands and content types

Virtual Reality

• An open-source operating system for mobile devices created by Google

• Images, videos, animations or even 3D models that appear whenever Cospaces sees an image that it recognises

• The computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as the Oculus Rift

• An image or graphic superimposed over an Image Target

Augmented Reality Viewer app

• App that allows users to download the app via the Apple App Store and/or Google Play

• An AR app such as Layar or Aurasma that is designed to provide Augmented Reality viewing experiences across multiple brands and content types

• A program or instructions that give directions to the computer

• Images, videos, animations or even 3D models that appear whenever Cospaces sees an image that it recognises

Android

• An open-source operating system for mobile devices created by Google

• Allows users to download the app via the Apple App Store and/or Google Play

• Augmented reality actions

• A program or instructions that give directions to the computer

Aura

• Allows users to download the app via the Apple App Store and/or Google Play

• Basic building blocks

• images, videos, animations or even 3D models that appear whenever Cospaces sees an image that it recognises

• Augmented reality actions