E-Commerce and Virtual Marketing

The internet was first developed in the 1950’s as a:

• commercial and selling tool

• promotional and advertising tool

• military and research tool

• distribution and logistical tool

This did not begin until 1991 with the introduction of the World Wide Web.

• marketing

• e-commerce

• advertising

• distribution

This country has tripled its number of internet users in the last few years, but still reaches only 10% of the country’s total population.

• China

• England

• United States

• Germany

The majority of the world’s internet users come from what region?

• North America

• Europe

• Asia

• Africa

This involves business activities, including the exchange of goods services, and information, completed electronically via the Internet.

• marketing

• e-commerce

• advertising

• distribution

This is a business that completes almost all of its activities through its website. It has no retail stores.

• click-only

• brick-and-mortar

• brick-and-click

• industrial-mortar

This is a business that completes most of its activities by means other than the internet. They rely on actual buildings and/or retail stores.

• click-only

• brick-and-mortar

• brick-and-click

• industrial-mortar

This is a business that combines traditional business operations with the use of the Internet.

• click-only

• brick-and-mortar

• brick-and-click

• industrial-mortar

Most local small businesses, such as a bakery or barbershop, will be:

• click-only

• brick-and-mortar

• brick-and-click

• industrial-mortar

Using smartphones, e-commerce can:

• occur at any location

• happen at any time

• provide instant feedback for businesses

• all of these are correct