Gen Z

What % of Gen Z have a Smart phone?

• 98

• 90

• 99

• 95

Gen Z's favorite platform (according to graph) is:

• YouTube

• Instagram

• Snap Chat

• Tic Tok

Gen Z females are all about spending $ on:

• clothes

• products

• experiences

• make up

Gen Z spend _____ hours a day on social media.

• 5

• 3

• 7

• 2

What % of relate to influencers over celebrities.

• 50

• 70

• 75

• 85

Gen Z prefers to buy :

• in store

• online

What is the most critical when making a purchasing decision:

• influencer created content

• brand content

• user generated content

• celebrity content

The category that people most post positive experiences about are:

• destination experiences

• dining experiences

• vehicles

• make up / beauty

UGC stands for:

• universal generated code

• User generated content

• United general census

• unlimited general compsensation

The most important aspect of a brand is _________________.

• company background

• UGC

• authencity

• all the above