What are the media? + power of the media- Media: A level sociology

The Media may refer to a number of different related things. Which of these is not one of them?

• The Technology involved in communicating with large mass audiences

• A Medium sized company which sells Burgers

• The institutions and organisations concerned with mass communication

• The Products of those institutions, Eg: The news

• The Products of those technologies, Eg: Light, heat and sound

Which of these are the two main subdivisions of media?

• New Media

• Postmodern Media

• Ancient Media

• Traditional media

Which of these are examples of Traditional media? (That which communicates uniformed messages in a one-way, non-interactive process to very large mass audiences)

• Facebook

• Youtube

• TV

• Newspaper

• DVD's

Which of these are examples of 'New media' (Interactive screen-based, digital technology involving the integration of images, text and sound) ?

• Radio station

• Electronic e-books

• Twitter

• Xbox

• CD's

Which of these are examples of 'Social media'? (Websites or other online means of communication which are used for social interaction among large groups of people)

• Reddit

• BBC 1

• Capital FM

• Instagram

• Disney

In The UK in 2014, according to OFCOM, around what percent of homes had internet broadband connections?

• 89%

• 77%

• 63%

• 93%

Which sociologist Cites Research which suggests 'during the last 30 years more information has been produced in the world than during the previous 5,000 years...'?

• Bauman (2007)

• Bagdikian (1989)

• Miliband (1973)

• Philo (2012)

Fill in the blank: "Society has become______________, with the media becoming important sources of information, entertainment and leisure activity for large numbers of people."

• Media Saturated

• Distracted

• Much better!

• Distorted

Most people are influenced in their beliefs and actions because of the media, why is this a problem?

• It is making people dumb

• They are becoming mindless zombies doing what the Media wants

• Some people who cant afford subscriptions may miss out on the influence and feel left out.

• It creates a one-sided distorted view on the world, which makes people bigoted and uninformed about alternate ways of thinking.