Channel Management Review Part 1

_{Of the four Ps of marketing, the ________________ decision relates to distribution.} 

• Price
• Promotion
• Product
• Place

A channel is any intermediary which participates in the flow of good and services from '...............' to the final '...............'

• Consumer / Distributor.

• Producer / Consumer.

• Retailer / Distributor.

• Consumer / Producer.

• Retailer / Agent.

"............... ..............." is defined as a company's activities in selecting & organizing its distribution / sales channels and selling effectively through them.

• Channel marketing.

• Channel management.

• Channel distribution.

• Channel operation.

• Channel development.

^{Top-Notch Wheels buys thousands of mountain bikes from The Great Colorado Mountain Bike Company and sells them to local bike shops. Top-Notch Wheels is an example of a(n)}

• agent

• retailer

• producer

• wholesaler

Two types of Channels of Distribution

• Direct and Indirect
• Consumer and Industrial
• Rack Robbers and Drop Shippers

Example of Direct distribution

• Dell company sells laptops directly to Customers
• Selling Dell laptops to Retailers

Buying a Laptop directly from Dell is an example of?

• Direct distribution
• Indirect distribution

Retailers bargain with wholesalers  to sell products  to their customers is an example of?

• Indirect distribution
• Direct distribution

Angel cosmetics sell their products through home parties and their website. They use:

• A functional distribution channel

• An indirect distribution channel

• A direct distribution channel

• A layered distribution channel

• A behavioural distribution channel

A new company called LidRock is prospering because it figured out a novel way to get music, video games, and movies into the hands of consumers: on mini-CDs tucked into the lids of soft drinks. LidRock is focusing on which one of the four Ps?

• product

• price

• promotion

• place

• profit