Marketing - Place (Distribution)

Angel cosmetics sell their products through home parties and their website. They use:

• A functional distribution channel

• An indirect distribution channel

• A direct distribution channel

• A layered distribution channel

• A behavioural distribution channel

An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ___ in the channel.

• time-saving part

• specialized role

• decisional role

• informational role

• disciplinary role

Producers of convenience products and common raw materials typically seek:

• Selective distribution

• Exclusive distribution

• Intensive distribution

• Exponential distribution

• Comprehensive distribution

The major disadvantage of a multichannel system is that it is harder to control and it can generate ________.

• greater conflict

• less net profit

• fewer domestic sales

• inefficiency

• declining employee morale

Which type of product might require a more direct marketing channel to avoid delays and too much handling?

• lower-priced products

• perishable products

• high-priced products

• products in their maturity stage

• products in their decline stage

Intermediaries that do business with many different manufacturers and many different customers are most accurately referred to as ________.

• interdependent intermediaries

• dependent intermediaries

• independent intermediaries

• wholesalers

• retail outlets

Burt can visit his local hardware store and buy one 4-inch paint brush and not the case of 24 brushes that the retailer had to buy. This is an example of how the channel of distribution facilitates ________.

• assortment creation

• risk taking

• breaking bulk

• relationship management

• logistics

Which of the following is the best example of a direct channel?

• J&L Manufacturing Company sells drapery hardware to The Home Depot's Design Center, and the Design Center then sells it to consumers.

• Family Dollar Store sells modeling clay to school-age children.

• A wholesaler sells candy to convenience stores, who then sell it to store patrons.

• Farmer Mintz sells corn to the Hughes household, who will eat it for supper.

• A farmer in Colombia sells flowers to an international broker, who makes sure the flowers reach consumers in the United States.

A new company called LidRock is prospering because it figured out a novel way to get music, video games, and movies into the hands of consumers: on mini-CDs tucked into the lids of soft drinks. LidRock is focusing on which one of the four Ps?

• product

• price

• promotion

• place

• profit

Which of the following is NOT a channel intermediary?

• the supplier of the raw materials used to make glass windows

• the distributor who sells stained glass windows

• the wholesaler who buys the stained glass window from its creator

• the showroom that displays glass windows for customers to see

• the manufacturers' agent who sells the stained glass windows