Chapter 17 Marketing Quiz

What type of consumer promotion is an art contest run by a cereal company that is offering a trip to Disneyland for the winner?

• premiums

• licensing

• product samples

• incentives

What is a special price discount that is given as an incentive to wholesalers and retailers?

• slotting allowance

• product incentive

• promotional allowance

• rebate

The business often has the least control over which type of promotion?

• publicity

• advertising

• personal selling

• sales promotion

Outward Bound is selling a backpack together with a pair of hiking boots at one-third off their regular combined price. What type of promotion is this?

• incentives

• product sample

• deal

• sponsorship

The Green Place is a gift store selling items that are compatible with ecological issues. Chris coordinates all of the marketing activities of The Green Place so that the store projects the right image to its customers. What is Chris directly involved in?

• personal selling

• sales promotion

• publicity

• advertising

___________________ is the type of non-personal promotion in which a business can use a variety of media for presentation.

• Advertising

• mix

• kiosk

• promotion

• sample

A promotional ____________________ is a cost-effective combination of strategies designed to reach a company's goals.

• Advertising

• mix

• kiosk

• promotion

• sample

A __________________ is a display that offers new ways for stores to improve customer service.

• Advertising

• mix

• kiosk

• promotion

• sample

A sales force ____________________ is an award given to managers and employees who meet or exceed their company's set sales quota for a product or product line.

• Advertising

• mix

• kiosk

• promotion

• sample

Mrs. Kim received a small box of Maple Oats and found she liked it. So she bought a box of of the cereal at the market. The sales promotion technique used a product ____________________.

• Advertising

• mix

• kiosk

• promotion

• sample