Sales Workshop

What is the most important criteria in a top priority account?

• Past relationship with one

• Fit with ONE values

• Ad spend

• Sports sponsorship spend

What are the characteristics of a "validated" opportunity

• Strategy of brand understood

• Proposal going through decision making process

• Pitch made to KDM

• Temp checks of all contacts are either yellow or green

What does "roles mapped" mean?

• Understand the roles of my contacts

• Opportunities have KDM and Recommender or a KDM/Recommender

• Top priority accounts have a KDM and Recommender or a KDM/Recommender

What counts as a "converted lead"?

• Lead has shown interest. Meeting set up to present base pitch deck

• Received business card of lead and met him/her for second time

• Engaging lead at regular intervals to get him/her interested

• Lead is interested in a customized proposal

Which of the following are part of the objectives of sports sponsorship?

• Brand impact

• Brand awareness

• Employee engagement

• IP development

• Hospitality for sponsors partners

How are we different from the PBA?

• We have live event activation in Asia

• We have Filipino heroes

• We have a regional footprint

• We are more expensive

What is cume reach?

• Combined reach across broadcast, FB, YT and ONE App

• Unduplicated individuals who watch us for at least 30 seconds

• All individuals who have watched any ONE event

• Same as total reach

• Unique individuals who watch for at least 1 minute on broadcast

How are Facebook views different from Youtube views?

• FB is 30s minimum view vs YT is 3s minimum view

• YT is 3s minimum view vs FB is 30s minimum view

• They are both the same but FB reaches more people

• They are both the same but YT is more engaging

What are the 3 assets we are selling at ONE?

• Our athletes

• Our production strength

• Our IP

• Our platforms

• Our IP activation

Which factors drive our sponsors ROI?

• How popular our athletes are

• The media value we generate for brands

• The production strength of ONE

• How much people love ONE

• How much people love ONE and how that connects to sponsors