S3 Marketing

What is the formal name for the 4 p's?

• The Marketing Mix

• The Marketing Mixture

• The Marketing Team

• The Marketing Parts

What areas are covered under "product"? Pick 2

• Function

• Price of product

• Quality

• Where it is sold

Select the 3 answers that come under the 4 p's

• Price

• Public

• Promotion

• Product

Market segmentation allows businesses to...

• tailor products for each group of customers

• make more money

Businesses carry out what to find out what customers want?

• Market research

• Online research

• Desk research

• Interviews

Pick 3 segments used by businesses

• Age

• Gender

• Hair Colour

• Lifestyle

A business decides to run a bogof offer for 2 weeks. This comes under...

• Price

• Place

• Promotion

• Product

The best use of promotion to target young people would be... (Pick 2)

• Instagram

• Newspaper

• Magazine

• YouTube advert

When setting a price businesses would consider... (Pick 2)

• The price charged by competitors

• How much it will cost to make the product

• How many employees they have

• The weight of the product

When picking a place to sell its product a business would consider... (Pick 2)

• Cost of premises

• Competition in the area

• Where the owner lives