FIRST FIVE: 10-1 Marketing Basics

Some of the steps in the consumer decision-making process are:

• gather information, make a purchase decision

• recognize a need, make a purchase

• evaluate alternatives, determine the necessity

• determine effect on finances, gather information

Tags

CCSS.W.9-10.7

Decision making begins with a ________.

• want

• bank account

• need

• purchase

Tags

CCSS.RI.11-12.2

CCSS.RI.8.1

CCSS.RI.9-10.1

CCSS.RL.11-12.1

CCSS.RL.9-10.1

Marketing includes a range of activities, i.e., communicating, exchanging, delivering.

• TRUE

• FALSE

You, as a consumer, are exposed to marketing activities all of the time.

• TRUE

• FALSE

Arranging means of online payment is NOT a marketing activity.

• TRUE

• FALSE

Tags

CCSS.RI.11-12.8

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.9-10.7

CCSS.RL.11-12.8

Businesses market products and services to each other. A great deal of marketing is spent in this area rather than in the consumer area.

• TRUE

• FALSE

Tags

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

CCSS.RI. 9-10.8

Product and service management is a _____________ function.

• organized

• incorporated

• marketing

• purhase

Tags

CCSS.RI.11-12.5

CCSS.RI.8.5

CCSS.RI.9-10.5

CCSS.RI.11-12.3

CCSS.RI.9-10.3

Designing, developing, manufacturing, improving and acquiring products is what management marketing function?

• promotion

• distribution

• product and service

• marketing information

Communicating, advertising occurs in a variety of ways, this is what marketing function?

• promotion

• distribution

• product & service

• marketing information

Tags

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.9-10.7

CCSS.RI.11-12.7

CCSS.RL.11-12.7

Determining the best way for customers to obtain and use products is the __________ function.

• promotion

• distribution

• product & service

• marketing information

Tags

CCSS.RI.8.2

CCSS.RL.11-12.2

CCSS.RL.8.1

CCSS.RL.9-10.2

CCSS.RI.7.2