Ethos Pathos and Logos

Ethos is an appeal to

• credibility and character

• logic or reason

• emotions

Pathos is an appeal to

• credibility and character

• logic or reason

• emotions

Logos is an appeal to

• logic or reason

• emotions

• credibility or character

Identify the appeal in the following:

A child is shown covered in bug bites after using an inferior bug spray.

• Ethos

• Pathos

• Logos

Identify the appeal in the following:

Tiger Woods endorses Nike.

• Ethos

• Pathos

• Logos

Identify the appeal in the following:

Sprite Zero is 100% sugar-free.

• Ethos

• Pathos

• Logos

Identify the appeal in the following:

A 32-oz. bottle of Tide holds enough to wash 32 loads.

• Logos

• Ethos

• Pathos

Identify the appeal in the following:

A commercial shows an image of a happy couple riding in a Corvette.

• Ethos

• Pathos

• Logos

Identify the appeal in the following:

Cardiologists recommend Ecotrin more than any other brand of aspirin.

• Ethos

• Pathos

• Logos

Identify the appeal in the following:

Advil Liquid-Gels provide up to 8 hours of continuous pain relief.

• Ethos

• Logos

• Pathos