Marketing 6-1 : Marketing needs consumers.

What is the bottom level for the hierarchy of needs?

• Esteem
• Social
• Physiological
• Security
• none of these listed here

Final consumers do all of these things except?

• Buy a product
• Resell a product
• Receive a product as a gift
• Exchange products
• none of these listed here

Example(s) of a need is? More than one may appply

• Have a phone
• Have security
• Have shelter
• Have social presence
• none of these listed here

What is not a factor that influences consumer decisions?

• Gender
• Age
• Product name or brand
• Economic vale
• none of these listed here

What is the top level for the hierarchy of needs?

• Esteem
• Social
• Physiological
• Security
• none of these listed here

________ consumers will buy products or services for personal use.

• Final
• Business
• Retail
• Wholesale
• none of these listed here

_______ a culturally defined way the consumer can fill a need

• Need
• Want
• Motivation
• Personality
• none of these listed here

The study of consumers and how they make decisions is called _____

• Advertising
• Consumer behavior
• Psychology
• The Marketing Concept
• none of these listed here

How can final consumers acquire goods?

• purchasing them
• receiving them as gifts
• sharing them
• giving them away
• all of these listed here

Products and services people purchase to satisfy wants are ?

• important for maintaining a lifestyle
• anything that you require to live
• both important for maintaining a lifestyle and anything that you require to live
• not essentail for living
• none of these listed here