Branding

Branding is

• the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition

• is a device that legally identifies ownership of a registered brand or trade name

• The process of working toward maximizing recognition of a particular brand

• Consumer preference for a particular brand as compared to competitor products or services

A mark or design placed on a product to identify it is...

• brand
• brand position
• brand loyalty
• benefit

Slogans:

• is a device that legally identifies ownership of a registered brand or trade name

• a. Brand awareness

• represents a particular product of a company or organization

• are short, memorable catch phrases used in advertising campaigns designed to create product affiliations among consumers

a. Branding mechanisms include all of the following EXCEPT:

• Brand mark

• The Fair Trade Act

• Trademark

• Logo

Shelly will only buy Starbucks coffee is an example of

• brand position
• brand loyalty
• brand identity
• visual symbol

What is used to protect a good so it cannot be copied?

• service mark
• trademark
• brand mark
• logo

Determine which of the following is a true statement:

• The more common the brand name, the better it is.
• A good brand name creates an appealing image.
• Long brand names are more graphically pleasing.
• Brand names belonging to other firms are available free.

Which the following is unbranded products with little or no promotion and plainly packaged?

• brand recognition
• brand preference
• generic items
• none of these answers are correct

Tony the Tiger, the Energizer Bunny, and the GEICO Geco are examples of 

• brand names 
• trade characters
• brand characters
• brand recognition

who are these guys a trade character for?

• Rice Krispies

• Fruit Loops

• Captain Crunch

• Coco Puffs