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Marketing Research

Authored by Rene Sherwood

Other

9th - 12th Grade

Used 8+ times

Marketing Research
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21 questions

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1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Reasons for conducting marketing research: (Select all that apply)

Identify new customers

Understand existing customers

Develop New Strategies

Solve Business Problems

Identify new business opportunities

2.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Impact of marketing research on company's: (Select all that apply)

Helps with product design

Defines the Target Market

Which markets should be priority in selling

How to price the product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________________________ found by deciding what type of research needs to be done and what type of information a certain entity is hoping to obtain from the research.

Research Objectives

Primary Research

Secondary Research

Qualitative Research

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________________________ research you conduct yourself (or hire someone to do for you.) It involves going directly to a source —usually customers and prospective customers in your target market — to ask questions and gather information. The research can include focus groups, surveys, interviews, and observations.

Quantitative Research

Primary Research

Secondary Research

Qualitative Research

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________________________ type of research that has already been compiled, gathered, organized and published by others.

Quantitative Research

Primary Research

Secondary Research

Qualitative Research

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________________________ designed to reveal a target audience’s range of behavior and the perceptions that drive it with reference to specific topics or issues. The results of are descriptive rather than predictive.

Quantitative Research

Primary Research

Secondary Research

Qualitative Research

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________________________ stimulating and highly educational technique to gather information from existing and potential customers using sampling methods and sending out online surveys, online polls, questionnaires etc., the results of which can be analyzed using statistical methods.

Quantitative Research

Primary Research

Secondary Research

Qualitative Research

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