Social Listening/Monitoring

When a company is a start in social media, the first step is ______________.

• advertising

• listening

• KPI's

• all the above

A new business should pay attention to what their ______________ is saying.

• competition

• target market

• strategic marketing

• all the above

When a company ignores a complaint on social media, it decrease customer perception by _______.

• 25%

• 75%

• 50%

• none of the above

Answering a customer complaint on social media increases customer satisfaction by _______.

• 50%

• 25%

• 75%

• none if the above

Social Media can help ______________________.

• your marketing team only

• your sales team with opportunities

• your product team develop products people want

• all areas of your business

Before you post anything on social media, you should have a clear understanding of your _______.

• Buyer Persona

• advertising

• budget team

• promotion schedule

Tracking, analyzing, and responding to conversations across the web.

• social listening

• social monitoring

• both are correct

What are influencers?

• your brands biggest users

• cheerleaders for your brand

• someone who has many followers

• all of the above

If a fiend of family member mentions a product/brand on Social Media, you are _____ more likely to buy it!

• 60%

• 67%

• 50%

• 100%

The Twitter spreadsheet assignment was an exercise is social ____________________.

• monitoring

• listening

• engagement

• all the above