Marketing activities & jobs have not changed much over the past 100 years.
Principles of Marketing: Chapter 1 Test Review

Quiz
•
Business
•
9th - 12th Grade
•
Medium
Deda Rush
Used 46+ times
FREE Resource
30 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When you buy an ice cream cone or a digital camera, you are involved in marketing.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Each of the nine marketing functions occurs every time a product or service is developed and sold.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The primary reason for a business to exist is to provide employment for people.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Businesses that do not use the marketing concept are more concerned about producing products than understanding customers needs.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company that relies on promotion with brochures, advertisements, and public service announcements probably has NOT adopted the marketing concept.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following businesses is directly involved in marketing?
a freight office
a law office
a bank
all of the above businesses are directly involved in marketing
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